In her role as development advisor, Mieke Kuiters supports the long-standing partnership between the Bavarian district of Regen, the Armenian regions of Tavush and the municipality of Vanadzor, focusing on sustainable tourism development. Her work centers on strengthening the Tavush Destination Management Organisation (DMO) by enhancing its organizational structure, service quality, and financial sustainability. She also assists the city of Vanadzor in formulating a comprehensive tourism strategy, building a strong regional brand, and implementing targeted marketing measures. Through close collaboration with local actors and international stakeholders, the project fosters new networks and funding opportunities, aiming to unlock the regions’ tourism potential. By linking the municipal and regional levels in a dynamic triangular cooperation, the initiative contributes to regional development, tourism promotion and economic resilience in Armenia.